7 simple tips to get more likes on Instagram

With 500 million active users per month, Instagram ranks as the second most popular social network after Facebook in the whole world. These publications receive more than 4.2 billion likes daily.

Faced with these figures, how to stand out in the Instagram world, capture the attention of followers and get maximum engagement?

I will offer you throughout this article 7 tips to follow to get more likes on the social network.

1) Use bright colors

You must know the power of colors on Instagram. A study has shown that a predominantly blue post gets 24% more likes than a red visual. Also, photos with a single unified color spectrum generate 17% more likes than those with many different colors.

Besides, researchers working for Yahoo and Georgia Tech have found that photos with filters generate a stronger commitment, however not all filters have the same "power". Those that accentuate the contrast, adjust the exposure or add a warm tone to the photos perform better.

The mineral water brand Centrex applies these good practices, as shown in this photo on a blue background with a marked contrast filter.

2) Treat the legend

Instagram is a visual-centric social network. However, this does not allow you to neglect the legend that accompanies your publications. Unlike Twitter, Instagram doesn't have a character limit, so you can write a fairly long caption if that fits your brand's spirit.

However, an effective legend may contain only a few words. If you are not sure which text to write, include a question. It's a great way to engage Internet users will be happy to provide their comments.

For example, this Lush France publication has a short, but very important, legend. She thanks internet users for using their products while stressing that they have thus helped to preserve the environment. It is a good way to promote its values:

3) Use geolocation

To allow users to discover your publications, use the geolocation option. This feature allows you to place your photos on a "photo card". Users can then navigate the map by finding out where the photos were taken.

You also appear to a new target who is looking for information on where you are located. It's no coincidence that posts tagged with a location generate a 79% higher engagement rate than non-geotagged posts.

When the Ibis Styles hotel in Lyon publishes a photo of one of its rooms, it does not hesitate to geolocation itself in Lyon to capture Instagrammers looking for information on the city.

4) Use popular hashtags

But with intelligence! Indeed, the most popular hashtags are not necessarily those that generate the most engagements. Tags like “# like4like” are trendy, but are not of interest for all brands.

For example, on the occasion of the Candlemas, the Tefal company publishes a photo with a plate of pancakes to be tasted with, in legend, the hashtags "#handler" and "#instafood" that internet users know very well.

5) Tag brands or users in your posts

Tagging brands or users in your posts allow you to get their attention. Besides, messages that contain a tag in the caption make it possible to obtain a commitment rate twice higher than those that do not have one.

So, as soon as you quote a brand in your posts, do so by mentioning it with an @ followed by its Instagram username. Also, remember to reschedule your community's publications, by tagging the author, as Nuxe does in this publication:

6) Publish regularly and at the right time

Posting regularly allows you to generate engagement and continuously acquire new subscribers. To stay consistent in your editorial line, consider setting up a publication calendar. Please note, you must publish your content at the times when your audience is most active.

On average, post on Instagram 3 times a week, as does the but furniture store.

7) Post authentic content

To acquire subscribers and retain your followers, you must be authentic. Do not just do self-promotion, also convey your values, share testimonials and slices of your brand life.

Buy Instagram likes UK should help you connect with your community and bring an extra “soul” to your content. Take the example of the travel agency Havas, which not only publishes photos of incredible places: it also shares meetings made during trips.

Apply these tips, then regularly monitor and measure your performance to find content that appeals to your community. You can then adapt your posts to gain even more likes.